If you are in the business of sales, than ultimately, cold calling is portion of your weekly, if not everyday routine.
Let's face it, cold calling just is not quite thrilling, and you need to make countless cold calls in order to have achievement.
In the course of my days operating as a loan officer for a mortgage corporation, I would invest two and a half hours every night, Monday through Friday banging out my cold calls.
My objective was to take at least three applications per evening, resulting in fifteen applications per week, with a goal of turning at least 3 of the fifteen applications into actual loans.
I faced lots of challenges during those evenings of cold calling. Such as hang ups, and people today saying things such as "I already took care of that," and "take me off of your calling list," etc.
One other challenge I came upon was the answering machine. There was absolutely nothing worse than selling to a machine.
But just after a lot rejection from the actual live human beings I was dealing with on a nightly basis, I began to feel of the answering machine as my friend.
I would use the answering machine as a tool to have my possible prospects get to know me.
I would speak in a friendly upbeat voice, introducing myself and the business I worked for.
But, I would not just leave it at that. I would take the chance to describe in brief a product we had obtainable that I believed would meet their needs.
I continually kept it brief and sweet, not giving the client an chance to delete me considering my message was lengthy and drawn out.
Leaving your name and number simply is not enough to entice a client to call you back, specifically when cold calling.
So dangle a carrot in the way of one of your goods and there will be a fantastic chance your consumer will call you back.
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